Annual report pursuant to Section 13 and 15(d)

NATURE OF OPERATIONS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details)

v3.7.0.1
NATURE OF OPERATIONS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details) - USD ($)
12 Months Ended
Dec. 16, 2016
Dec. 31, 2016
Dec. 31, 2015
Non-cash impairment expense   $ 95,773 $ 70,531
Non-cash amortization expense   252,134 181,905
Non-cash stock-based stock option compensation   147,472 59,327
Advertising, marketing and promotion expense   35,387 29,563
Property and equipment, capitalization threshold   500  
Cash balance insured by FDIC   250,000 250,000
Cash balance uninsured   $ 0 $ 166,187
Stock Option [Member]      
Common stock equivalent shares   2,281,000 1,701,000
Convertible Preferred Stock [Member]      
Common stock equivalent shares   100,000 5,200,000
Convertible Notes Payable [Member]      
Common stock equivalent shares   1,150,000 400,000
Internal Revenue Service (IRS) [Member] | Tax Year 2014 [Member]      
Open Tax Year   2014  
Internal Revenue Service (IRS) [Member] | Tax Year 2015 [Member]      
Open Tax Year   2015  
Internal Revenue Service (IRS) [Member] | 2016 [Member]      
Open Tax Year   2016  
Furniture and Fixtures [Member]      
Property, Plant and Equipment, Useful Life   7 years  
Computer Equipment [Member]      
Property, Plant and Equipment, Useful Life   5 years  
Website Development Costs [Member]      
Property, Plant and Equipment, Useful Life   5 years  
Website Acquisition Costs [Member]      
Property, Plant and Equipment, Useful Life   5 years  
Minimum [Member]      
Contractual payment terms   30 days  
Maximum [Member]      
Contractual payment terms   60 days  
Revenue [Member] | Amazon [Member]      
Revenues from services   65.00% 88.00%
Revenue [Member] | eBay [Member]      
Revenues from services   10.00% 6.00%
Revenue [Member] | Google AdSence [Member]      
Revenues from services   21.00%  
Revenue [Member] | Other third-party providers [Member]      
Revenues from services   79.00%  
Purchases [Member] | Citizens Watch Company of America, Inc [Member]      
Revenues from services   38.00% 34.00%
Purchases [Member] | Bulova Corporation [Member]      
Revenues from services   17.00% 26.00%
Black Helmet [Member]      
Number of shares issued for purchase consideration 200,000    
Value of shares issued for purchase consideration $ 170,000    
Cash payment for acquisition 250,000    
Liabilities assumed 40,000    
Forgiveness of working capital advances $ 200,000