Quarterly report pursuant to Section 13 or 15(d)

NATURE OF OPERATIONS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Narrative) (Details)

v3.7.0.1
NATURE OF OPERATIONS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Narrative) (Details) - USD ($)
3 Months Ended 12 Months Ended
Mar. 31, 2017
Mar. 31, 2016
Dec. 31, 2016
Non-cash amortization expense $ 75,806 $ 62,843  
Non-cash stock-based stock option compensation 38,259 17,573  
Advertising, marketing and promotion expense 92,288 $ 7,050  
Property and equipment, capitalization threshold $ 500    
Stock Option [Member]      
Common stock equivalent shares 2,281,000 1,847,000  
Convertible Preferred Stock [Member]      
Common stock equivalent shares 100,000 5,200,000  
Convertible Notes Payable [Member]      
Common stock equivalent shares 1,850,000 600,000  
Internal Revenue Service (IRS) [Member] | 2016 [Member]      
Open Tax Year 2016    
Internal Revenue Service (IRS) [Member] | 2014 [Member]      
Open Tax Year 2014    
Internal Revenue Service (IRS) [Member] | 2015 [Member]      
Open Tax Year 2015    
Website Development Costs [Member]      
Finite-Lived Intangible Asset, Useful Life 5 years    
Website Acquisition Costs [Member]      
Finite-Lived Intangible Asset, Useful Life 5 years    
Computer Equipment [Member]      
Property, Plant and Equipment, Useful Life 5 years   5 years
Furniture and Equipment [Member]      
Property, Plant and Equipment, Useful Life 7 years   7 years
Minimum [Member]      
Contractual payment terms 30 days    
Minimum [Member] | Furniture and Equipment [Member]      
Property, Plant and Equipment, Useful Life 5 years    
Maximum [Member]      
Contractual payment terms 60 days    
Maximum [Member] | Furniture and Equipment [Member]      
Property, Plant and Equipment, Useful Life 7 years