Quarterly report pursuant to Section 13 or 15(d)

NATURE OF OPERATIONS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Narrative) (Details)

v3.7.0.1
NATURE OF OPERATIONS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Narrative) (Details) - USD ($)
3 Months Ended 6 Months Ended 12 Months Ended
Jun. 30, 2017
Jun. 30, 2016
Jun. 30, 2017
Jun. 30, 2016
Dec. 31, 2016
Non-cash amortization expense $ 75,806 $ 61,582 $ 151,542 $ 124,425  
Non-cash stock-based stock option compensation 58,379 59,551 96,638 77,124  
Advertising, marketing and promotion expense $ 72,945 $ 5,056 165,233 $ 12,106  
Property and equipment, capitalization threshold     $ 500    
Stock Option [Member]          
Common stock equivalent shares     2,177,000 1,847,000  
Convertible Preferred Stock [Member]          
Common stock equivalent shares     100,000 5,200,000  
Convertible Notes Payable [Member]          
Common stock equivalent shares     3,050,000 1,000,000  
Internal Revenue Service (IRS) [Member] | 2016 [Member]          
Open Tax Year     2016    
Internal Revenue Service (IRS) [Member] | 2015 [Member]          
Open Tax Year     2015    
Internal Revenue Service (IRS) [Member] | 2014 [Member]          
Open Tax Year     2014    
Website Development Costs [Member]          
Finite-Lived Intangible Asset, Useful Life     5 years    
Website Acquisition Costs [Member]          
Finite-Lived Intangible Asset, Useful Life     5 years    
Computer Equipment [Member]          
Property, Plant and Equipment, Useful Life     5 years   5 years
Furniture and Equipment [Member]          
Property, Plant and Equipment, Useful Life     7 years   7 years
Minimum [Member]          
Contractual payment terms     60 days    
Minimum [Member] | Furniture and Equipment [Member]          
Property, Plant and Equipment, Useful Life     5 years    
Maximum [Member]          
Contractual payment terms     90 days    
Maximum [Member] | Furniture and Equipment [Member]          
Property, Plant and Equipment, Useful Life     7 years